Big Fish, Small Pond

Your target market must be small enough that the resources you’re able to commit will have a big impact. Imagine carrying the heaviest rock you can hold and dropping it into a small pond. The splash would be huge, loud and noticed by anyone around, and the ripples...
Using Our Greatest Weakness As An Online Strength

Using Our Greatest Weakness As An Online Strength

Understanding modern behavior is the reason that all marketing companies make millions – they research people’s greatest fears, wants, desires and motivations and based on that, they develop a product (whether useful or not) and sell it to us knowing that we will be...
Building a Business vs. Raising Money

Building a Business vs. Raising Money

Ten years ago, and certainly 15, this discussion would have been laughable. It’s the ‘debate’ between building a business and just raising money. Of course, anyone raising money will tell you that they’re actually building a business, and much of the time it’s true,...

Using Customer Feedback Surveys

Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the...