Understanding modern behavior is the reason that all marketing companies make millions – they research people’s greatest fears, wants, desires and motivations and based on that, they develop a product (whether useful or not) and sell it to us knowing that we will be...
There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche. And this is great advice – I offer it myself and follow it all the time. But… you know how I...
At its most basic level, search engine optimization (SEO) is the practice of enhancing and promoting a website in an effort to boost the number of visitors coming through from the search engines. The majority of your visitors are expected to arrive via the popular...
So, you’ve built your website and you’re ready to take orders. Then the reality sets in and you suddenly stop and think, “How do I actually get people to my website?”You need search engine traffic to send people to your site and search engines...
Times have changed. The new frontier for marketing is no longer traditional media of print and television. More and more small businesses are now taking their business online because that is where their customers are. Although it presents some new challenges, it also...
