Structured data formats are rules that standardize the structure and content of a webpage. Google is asking all of us to surface structured data to their crawlers by marking up our HTML with RDFa and Microformats. Google’s John Mueller made it clear that Google...
Google’s main crawler is called Googlebot . Googlebot retrieves the content of webpages (the words, code and resources that make up the webpage). It then sends the information to Google. Google uses this information in its Google search engine to determine what...
It’s all about speed – no one wants to wait for a page to load – and Google has been saying for ages that they want a super fast internet. Basically Page Speed can be simply stated as “the amount of time that it takes for a webpage to...
Understanding modern behavior is the reason that all marketing companies make millions – they research people’s greatest fears, wants, desires and motivations and based on that, they develop a product (whether useful or not) and sell it to us knowing that we will be...
There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche. And this is great advice – I offer it myself and follow it all the time. But… you know how I...
