Structured Data: SEO Mythbusting – What Google Wants

Structured data formats are rules that standardize the structure and content of a webpage. Google is asking all of us to surface structured data to their crawlers by marking up our HTML with RDFa and Microformats. Google’s John Mueller made it clear that Google...
Googlebot: SEO Mythbusting – What Google Wants

Googlebot: SEO Mythbusting – What Google Wants

Google’s main crawler is called Googlebot . Googlebot retrieves the content of webpages (the words, code and resources that make up the webpage). It then sends the information to Google. Google uses this information in its Google search engine to determine what...
Page Speed: SEO Mythbusting – What Google Wants

Page Speed: SEO Mythbusting – What Google Wants

It’s all about speed – no one wants to wait for a page to load – and Google has been saying for ages that they want a super fast internet. Basically Page Speed can be simply stated as “the amount of time that it takes for a webpage to...
Using Our Greatest Weakness As An Online Strength

Using Our Greatest Weakness As An Online Strength

Understanding modern behavior is the reason that all marketing companies make millions – they research people’s greatest fears, wants, desires and motivations and based on that, they develop a product (whether useful or not) and sell it to us knowing that we will be...