In this episode of “SEO Fairy Tales,” Ruth Mesfun, a software engineer at Zillow, discusses an interesting technical SEO case study. She found that the product pages on their website were experiencing a high drop-off rate, leading to a decrease in SEO. After investigating the issue, Ruth discovered that there were a few factors contributing to the problem. One factor was the bloating caused by a large number of plugins and packages being used. Another factor was a loading page that used a GIF, which was causing slow loading times due to its high number of images. Finally, the page was slow to load due to a lack of optimization for mobile responsiveness. Through her investigation, Ruth was able to resolve the issues and improve the website’s performance, resulting in a better user experience and increased SEO.