In this episode of Google Search News, John Mueller and Lizzi Sassman discussed the revamp of Google’s Webmaster Guidelines, which are now called the Search Essentials. The Search Essentials include the technical requirements, spam policies, and best practices for Search. They also discussed the new way of showing site names in search results, which is more visible and gives the page’s title link more space. They discussed the ranking systems documentation, which includes a guide to Google’s ranking systems, a list of ranking updates, and documentation on newer systems like helpful content and product reviews. They also discussed the external world of SEO, including a video series on early SEO, the “Search Off the Record” podcast, and updates on the Search Central Blog and YouTube channel.
Google Search News (Dec ‘22) – Search Essentials, ranking systems, and more!
