If you are on Facebook, you are certainly not alone. More than 2 billion Facebook users log in on a monthly basis. That means nearly 30% of the world’s population is frequently checking in on FB. No doubt in the past, while you were sharing funny-cat, crazy-baby, or “look what I am eating” pictures and videos on Facebook, you ran into a few advertisements.
Advertising is the way Facebook makes money. The world’s largest virtual social network does not charge for membership. It is free to join Facebook and engage with its many billions of members. You can create or join Facebook Groups, post whatever is on your mind as long as it is not inflammatory or hateful, and find others that enjoy the same interests. Because all of those socializing options are free, Facebook has to make money somehow, and it is through its advertising platform.
If you would like to take your marketing shot at the global Facebook audience, the quickest way to do so is to Boost a Post.
If you dive into the Facebook Ads Manager, you can feel a little overwhelmed. (https://www.facebook.com/adsmanager)
There is a 4-step process you need to follow for any ad campaign, and each of those 4 steps involves multiple choices and selections. This ends up creating thousands upon thousands of Facebook advertising permutations. If you would like to get started quickly by sharing your marketing message on Facebook while you learn the intricacies of the Facebook Ads Manager, boosting a post is the way to go.
How to Boost a Post
Consider this the “bare-bones” option for advertising on Facebook. It is such a quick and simple process, you may want to keep an eye on your budget when you begin boosting posts. In just a couple of minutes, a
person entirely unfamiliar with Facebook advertising can select a post, attach a budget, and market on FB with only a few clicks.
Perhaps you are launching an event at your brick-and-mortar business. You have slashed prices, you are launching a new product line, your business is just entering its most important season, and you want to start that season with a bang. Consider promoting your event by boosting a post. This simple Facebook advertising process can also be used if you are trying to build an email list, develop leads for your business, or increase the number of likes or shares your business page receives.
The first thing you want to do is a locate a post you want to promote, or create a new post. If you are choosing from previous posts, find one that has driven a lot of engagement. Once you have a post you want to promote, look right below the post. You will see a blue button which says Boost Post.
Click on that button and you will be taken to options for setting up your ad. A new option added in late 2017 allows you to choose an objective. Click the blue highlighted Change option to see all available objectives. This allows you to use your promoted post to reach a very specific business goal. You can then add a call to action that links to FB Messenger or your website, and you can select the age range, location, and gender of your audience.
The final step is to choose a budget.
When you select a budget, you will instantly see an approximation of how many people you will reach with that budget, according to the age, location, and gender filters you have set. Click the Boost button to begin your ad. One really neat feature with the post-boosting option is to save previous audiences for use later. Once you go through the process a few
times, you can find yourself promoting posts in under a minute, with this quickest and probably simplest of all the Facebook advertising options.