by admin | Feb 3, 2023 | Other Tips
In this episode of “SEO Fairy Tales,” Ruth Mesfun, a software engineer at Zillow, discusses an interesting technical SEO case study. She found that the product pages on their website were experiencing a high drop-off rate, leading to a decrease in SEO....
by admin | Feb 1, 2023 | Advertise Online, Other Tips
As any digital marketing agency in Auckland will tell you, cost-per-click (CPC) is a major concern for businesses looking to advertise online. The good news is, there are a few simple strategies that can help you get the most out of your CPC spend. Here are 5 tips to...
by admin | Jan 28, 2023 | Other Tips
In this episode of SEO Fairy Tales, Jason Stevens, who works in SEO at Google, shares a story about a product team that reached out for an audit. After conducting the audit, they noticed that the site was getting “no information available for this site”...
by admin | Jan 3, 2023 | Advertise Online
When it comes to CPC (Cost-Per-Click) campaigns, there are a lot of factors that go into making them successful. If you’re based in Auckland and looking to optimise your CPC strategy, here are a few tips to help you out. First and foremost, you need to make sure...
by admin | Jan 3, 2023 | Other Tips
In this episode of Google Search News, John Mueller and Lizzi Sassman discussed the revamp of Google’s Webmaster Guidelines, which are now called the Search Essentials. The Search Essentials include the technical requirements, spam policies, and best practices...
