Why You Should Experiment with Different Ad Formats

Why You Should Experiment with Different Ad Formats

As a marketer or advertiser, experimenting with different ad formats is crucial to discovering the most effective way to reach your target audience and achieve your marketing goals. Here are some reasons why you should experiment with different ad formats: Reach a...
Paid Search vs. Social Media Ads: Which Is Better for Your Business?

Paid Search vs. Social Media Ads: Which Is Better for Your Business?

Choosing between paid search and social media ads can be a challenging decision for businesses. Both advertising methods have their strengths and weaknesses, and the most effective choice for your business will depend on your goals, target audience, and budget....
How to Choose the Right Ad Platform for Your Business

How to Choose the Right Ad Platform for Your Business

Choosing the right advertising platform for your business is essential to the success of your advertising campaign. With so many advertising platforms available, it can be challenging to determine which one will be the most effective for your business. Here are some...

When Banner Ads Still Make Sense

Banner ads have been around for decades and have played a crucial role in the digital advertising landscape. However, with the rise of new advertising formats and technologies, some marketers have questioned whether banner ads are still an effective way to reach...
Why You Shouldn’t Skimp on Mobile Advertising

Why You Shouldn’t Skimp on Mobile Advertising

In today’s digital age, mobile advertising has become an essential component of any successful marketing strategy. With the rise of mobile devices and the increasing amount of time people spend on them, businesses cannot afford to skimp on mobile advertising....
The Code2040 Residency | Google for Startups

The Code2040 Residency | Google for Startups

The below video describes the author’s background as the child of Mexican immigrants in the United States, and how they developed a love for coding and founded the startup TicketKarma. The author also discusses their involvement with Code2040, a San...
Figuring out finicky 404s

Figuring out finicky 404s

In this episode of SEO Fairy Tales, Martin Splitt interviews Michael King, CEO of iPullRank, a company that helps bigger brands be more successful in Google Search results. King tells a story about how he was in a meeting with a client, a car comparison site, when...