When Banner Ads Still Make Sense

Banner ads have been around for decades and have played a crucial role in the digital advertising landscape. However, with the rise of new advertising formats and technologies, some marketers have questioned whether banner ads are still an effective way to reach...
Why You Shouldn’t Skimp on Mobile Advertising

Why You Shouldn’t Skimp on Mobile Advertising

In today’s digital age, mobile advertising has become an essential component of any successful marketing strategy. With the rise of mobile devices and the increasing amount of time people spend on them, businesses cannot afford to skimp on mobile advertising....
The Code2040 Residency | Google for Startups

The Code2040 Residency | Google for Startups

The below video describes the author's background as the child of Mexican immigrants in the United States, and how they developed a love for coding and founded the startup TicketKarma. The author also discusses their involvement with Code2040, a San Francisco-based...
Figuring out finicky 404s

Figuring out finicky 404s

In this episode of SEO Fairy Tales, Martin Splitt interviews Michael King, CEO of iPullRank, a company that helps bigger brands be more successful in Google Search results. King tells a story about how he was in a meeting with a client, a car comparison site, when...
Get More Customers: Advertise Your Business Online

Get More Customers: Advertise Your Business Online

Thousands of people turn to the internet when they're looking for a new product or service. If you want to reach these potential customers, you need to advertise your business online. Advertising online is a great way to reach a large number of people without spending...
Merchant listing experiences eligibility (6 tips)

Merchant listing experiences eligibility (6 tips)

In the video, Alan Kent explains the different merchant listing experiences supported by Google Search, which include product snippets, popular products, shopping knowledge panels, and image search. To be eligible for these experiences, Google requires rich product...
SEO troubleshooting with Browser Devtools

SEO troubleshooting with Browser Devtools

In this video, the speaker highlights the use of browser Developer Tools and Google Search Console to troubleshoot technical issues on a website. The video starts with a scenario where a website was tested on a staging URL and there were technical problems in Google...