by admin | Feb 5, 2023 | Other Tips
The podcast “Search Off The Record” features John and Lizzy from the Google search team and a special guest, Josh Cohen, a tech writer from the search console team. In this episode, they discuss the search console help center, which Josh specializes in. He...
by admin | Feb 3, 2023 | Other Tips
In this episode of “SEO Fairy Tales,” Ruth Mesfun, a software engineer at Zillow, discusses an interesting technical SEO case study. She found that the product pages on their website were experiencing a high drop-off rate, leading to a decrease in SEO....
by admin | Feb 1, 2023 | Advertise Online, Other Tips
As any digital marketing agency in Auckland will tell you, cost-per-click (CPC) is a major concern for businesses looking to advertise online. The good news is, there are a few simple strategies that can help you get the most out of your CPC spend. Here are 5 tips to...
by admin | Jan 28, 2023 | Other Tips
In this episode of SEO Fairy Tales, Jason Stevens, who works in SEO at Google, shares a story about a product team that reached out for an audit. After conducting the audit, they noticed that the site was getting “no information available for this site”...
by admin | Jan 3, 2023 | Advertise Online
When it comes to CPC (Cost-Per-Click) campaigns, there are a lot of factors that go into making them successful. If you’re based in Auckland and looking to optimise your CPC strategy, here are a few tips to help you out. First and foremost, you need to make sure...
by admin | Jan 3, 2023 | Other Tips
In this episode of Google Search News, John Mueller and Lizzi Sassman discussed the revamp of Google’s Webmaster Guidelines, which are now called the Search Essentials. The Search Essentials include the technical requirements, spam policies, and best practices...
by admin | Dec 23, 2022 | Other Tips
To onboard your e-commerce website product pages as an automated feed in Google Merchant Center, follow these steps: Go to the Search Console Click on the Shopping Tab Listings Select “Get Started” Enter your business name and country Accept the terms and...
by admin | Nov 8, 2022 | Advertise Online
As the cost per click (CPC) of online advertising in Auckland continues to rise, many businesses are looking for ways to optimise their CPC. Here are some tips to help you get the most out of your online advertising spend in Auckland: 1. Target your audience with...
by admin | Oct 8, 2022 | Other Tips
In online advertising, CPC (cost-per-click) is a pricing model where advertisers pay a set price for each click on their advert. The CPC model is used across various online advertising platforms, including search engines, social media, and display advertising. CPC is...
by admin | Sep 8, 2022 | Other Tips
In recent years, the cost per click (CPC) for many businesses in Auckland – and around the country – has been on the rise. In order to stay competitive and keep their advertising budgets in check, many companies are turning to CPC optimisation. CPC...
