by editor editor | Mar 15, 2016 | Blog, copywriting, Marketing, tips
Ever heard of popular PR and journalism tool “Help A Reporter Out”? If you’re not acquainted but you have a brand or expertise to market, this quickstart guide will give you the basics. At its core, Help A Reporter Out, or HARO, is a platform to help connect...
by editor editor | Feb 20, 2016 | Blog, Google Tips, Marketing, tips
Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO...
by editor editor | Feb 15, 2016 | Blog, content, content ideas, copy writing, copywriting, Marketing, tips
How many times have you read a lame “5 Ways to Improve Your Bottom Line!” title, clicked through, and the been disappointed to find the same old generic, rehashed information on the other side? If you roll your eyes whenever these titles come up in your Facebook feed...
by editor editor | Feb 10, 2016 | Blog, content, content ideas, copywriting, Marketing, writing
Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more...
by editor editor | Feb 5, 2016 | Blog, tools
Software tools that help marketers pop up every single year, and now at a far more rapid pace than ever before. Luckily more and more of these tools are taking on a freemium approach, meaning that marketers have access to better tools without spending much (or...
by editor editor | Jan 30, 2016 | 2016, Blog, Marketing, trends
In part one of this series, we took a look at the first five predictions for changes to marketing trends in 2016. Many of our first half of the list focused on changes in tone of voice and public perception approach, let’s check out some other angles in the next five:...
by editor editor | Jan 25, 2016 | 2016, Blog, Marketing
Much like the rest of the world, marketing as an industry has seen massive year over year changes over the past half decade or so. As technology and communication take mega-leaps in shorter amounts of time than ever imagined, we have to adapt quickly to stay ahead of...
by editor editor | Jan 25, 2016 | Uncategorized
Much like the rest of the world, marketing as an industry has seen massive year over year changes over the past half decade or so. As technology and communication take mega-leaps in shorter amounts of time than ever imagined, we have to adapt quickly to stay ahead of...
by editor editor | Jan 18, 2016 | Blog, content, content ideas, Content is King, copywriting, Google Tips, Marketing
So you’ve churn out a stellar blog post. I mean a real whopper, something that will make people say, “wow, I’ve never thought of it like that!” Packed with data, case studies, and references, written with the eloquence of a modern day Shakespeare, your article is...
by editor editor | Jan 15, 2016 | Blog, blogging, content, Content is King, copywriting, Marketing, unique content
Content is king, queen, and the whole royal court these days. In fact, the nod given to creating longform, rich content by traditional ad agencies, who themselves have rebranded in droves to ‘media agencies’, should give you some indication as to the way of the online...
