The speaker, who was born in Iceland, tells the story of how they built their business using pure and potent ingredients to create effective skincare products that transform problematic skin into calm, happy skin. Their first challenge was presenting their products beautifully and thoughtfully on their website, and they chose to build it on WooCommerce. 


Google Ads allowed them to cut through the noise in the highly competitive skincare industry and get on the front page, which has helped them reach more customers. They credit WooCommerce and Google Ads with enabling them to reach the people who need their products and achieve a return on ad spend of 2 to 1 or even 4 to 1 for some products, and they plan to double their budget next year.