The Power of Pain

Let’s talk about human nature for a second. If I were to offer you a succulent, moist, still warm-from-the-oven piece of triple chocolate cake… …while simultaneously slamming my heel into your toes… …which one would you notice? Which one would you react to? And which...

Big Fish, Small Pond

Your target market must be small enough that the resources you’re able to commit will have a big impact. Imagine carrying the heaviest rock you can hold and dropping it into a small pond. The splash would be huge, loud and noticed by anyone around, and the ripples...
Using Our Greatest Weakness As An Online Strength

Using Our Greatest Weakness As An Online Strength

Understanding modern behavior is the reason that all marketing companies make millions – they research people’s greatest fears, wants, desires and motivations and based on that, they develop a product (whether useful or not) and sell it to us knowing that we will be...