Targeted content is key for success in internet marketing, and there’s no other time quite like the holiday season for creating time-targeted content. Consumers spend with reckless abandon during the holiday season, so if you aren’t creating content specifically geared towards this time frame, you’re seriously missing out on a big opportunity. From Thanksgiving to Christmas to Kwanza to New Years and all the Black Friday and Cyber Monday sales in between, it’s time to get cracking!
Holiday Content Marketing Checklist
Here’s a quick checklist for your holiday content marketing campaigns. Choose one, all or any combination thereof, as long as it fits your demographics’ preferred wheelhouse of data relay:
– Blog and Articles. The quintessential content marketing piece, it’s doubtful you will forget about this one. Try to capture the holiday spirit if you want them to go viral, or talk about the best deals for Black Friday and Cyber Monday or gifts for Christmas, etc. Publish on your site and share vigorously through social media.
– Video Content. This is a great time of year to get inventive and festive with your marketing campaigns, even giving you a better chance at going viral if you pick the right theme and content. Stake out YouTube and Vimeo here, since Vine died off a bit (Instagram has 15 second videos, or if your market demographic fits, SnapChat can even be used).
– Holiday Podcasts. These are a great way to reach your mailing list members or site visitors that don’t have time to read through your content. You can also offer special deals and incentives for those who listen. Get up on iTunes, Blubrry and Stitcher Radio.
– Teleseminars and Webinars. Have products, concepts or services that can be best sold by demonstration or live talks? Then webinars and teleseminars are a great way to connect with your audience. Be sure to follow up with links to the webinars and teleseminars on your seasonal newsletter, as well as upload any slides or recording to your site in a blog or vlog.
– Interviews. Interviews with other sites or blogs are great, no matter what form they come in. Remember, any type of information is content, so even if it’s a speech or a workshop, it can all be used in the same manner (especially if you incorporate it into other types of content to add value e.g. turning a workshop into a webinar, turning a speech into a podcast, turning an interview into a blog, etc.).
– Using Powerpoints. If you have created, or are going to create, powerpoint presentations, turn them into content profit by uploading them to Slideshare, using them in a blog post or turning them into infographics.
– How To’s, Tutorials and Guides. Have some knowledge that you’ve been saving up? Is it extremely helpful? ‘Tis the season for giving! Provide your expertise to the world and make yourself an authority.
– White Papers, eBooks and Special Reports. Depending on how much time you have and how much content you need to cover, all three of these forms of content marketing will serve as enticers to sign up for an email list, opt in, or even just be enjoyed as a premium or free-mium item.
– Newsletters. If you already have one, craft a holiday edition with specials and deals. If you don’t have a newsletter, start one—it’s high time.
– Infographics. Wrap those boring facts and figures up into a visually fun infographic and start sharing it.