No matter what type of website you have, for Internet Marketing there are 3 words that mean more than anything else
Content is King
These three words should be remembered at all times and used as a reminder that on site SEO (search engine optimisation) is just as important as off site SEO for two particular reasons:
Search engines do assess the quality of content and it can elevate your rankings
It is ultimately what will impress potential customers and encourage them to buy.
Although we are talking about improving your search engine rankings in this email, the second point is an important one to remember because your website should still be designed with your customers in mind. Online marketing should take care of the search engines.
The content you need is…
a) High quality,
b) Unique to your site
c) Relevant to the products and services you are attempting to sell. If it does not check all three points then you are getting it wrong.
High quality content will not be crammed with keywords but will instead contain keywords scattered in the text to remind search engines of its purpose. It will be well written, make sense and be completely unique.
Unique content is exactly what the label suggests so it should be written specifically for your site rather than copied from someone else’s site. There are tools you can use to make sure that your content is unique so investing in one of them may not be a bad idea.
Finally, the content on your site should always be relevant to the topic in question. For example; if you sell hardware goods then putting up content about women’s fashion is not a good idea. So what difference does it make?
Most people that are new to maintaining a website will dismiss content as one of the last things they need to worry about but this is simply not the case. Having relevant and unique content on your site can make a world of difference to your rankings. It fulfils many of the criteria set by search engine algorithm for high ranking and can also help to draw traffic to your site.
After all, visitors need to be able to find what they are looking for.
With all of this in mind, you really must take the time to look at the content on your site. You need to make sure that it is of a high quality as well as being unique and relevant. However, there is another aspect of content that you absolutely MUST consider.
The concept of fresh content Fresh content is not a difficult concept to grasp. In fact, it is pretty simple to understand so you should have no difficulty with it. It is literally adding more articles, information and other such content to your site on a regular basis.
There are plenty of ways that you can add fresh content on a regular basis but there are some that are more popular than others. For example, most major sites have a blog or an article section that content is added to whereas others choose to have an RSS feed added. Whichever you decide to do, you should update it at least once a month if not once a week to achieve the results you want.
Why add fresh content?
Now you know what fresh content is and how to add it, you need to consider why you need to put the time and effort in. Well, it is primarily to attract two things to your website:
Spiders -No, not the eight legged kind but rather the search engine kind. Spiders crawl your site to update your ranking periodically based on the content there. If you do not update your site then a search engine may well visit less frequently in future. If you update it regularly then you will find that spiders drop by and your rankings change on a more regular basis.
Humans – If you want to build trust and invite visitors to come back again and again then fresh content is the way to do it. It gives the impression that your customers mean a lot to you and can keep your visitor number and conversion rates high.
There is one other point that should be made about adding fresh content on a regular basis and that is the overall effect it has on your site. It helps to build authority. The more relevant and fresh content you add, the greater the authority your website seems to have on the topic. This not only improves your ranking but also increases the number of other people and companies that are willing to link to you.