Over the last few years you have probably heard about, or seen Google+. It was touted as the next big thing and backed by Google’s billions of users, you would think they had a decent chance of success.

They even forced their own users to sign up to Google+ before they could interact with some of Googles other more stable platforms ie it gave access to Gmail, Google Drive, and all of Google’s other apps.

The biggest problem was that although millions of people were logging in everyday, hardly any of them were using it as a social platform to interact on.


This year it has been confirmed time and again that Google has decided to scale back their Google+ operations and have started to remove it from their more successful apps.

This shows that even the largest companies in the world sometimes just get it wrong.

“We want to formally retire the notion that a Google+ membership is required for anything at Google … other than using Google+ itself,” said Google VP Bradley Horowitz on Google+.

Over the last 4 years, Google+ really has struggled. Google+ was Googles’ attempt to knock over the competition (Facebook and Twitter) that have been continually taking over their search market share.

Perhaps Google+ was made more to help themselves rather than to help the users.