by admin | Feb 10, 2023 | Other Tips
Thousands of people turn to the internet when they're looking for a new product or service. If you want to reach these potential customers, you need to advertise your business online. Advertising online is a great way to reach a large number of people without spending...
by admin | Feb 8, 2023 | Other Tips
In the video, Alan Kent explains the different merchant listing experiences supported by Google Search, which include product snippets, popular products, shopping knowledge panels, and image search. To be eligible for these experiences, Google requires rich product...
by admin | Feb 8, 2023 | Advertise Online
As the cost of online advertising continues to rise, you may be looking for ways to get more out of your PPC budget. One way to do this is by CPC optimisation, which can help you reduce your cost-per-click and get more clicks for your investment. CPC optimisation is a...
by admin | Feb 7, 2023 | Advertise Online, Other Tips
In this video, the speaker highlights the use of browser Developer Tools and Google Search Console to troubleshoot technical issues on a website. The video starts with a scenario where a website was tested on a staging URL and there were technical problems in Google...
by admin | Feb 5, 2023 | Other Tips
The podcast “Search Off The Record” features John and Lizzy from the Google search team and a special guest, Josh Cohen, a tech writer from the search console team. In this episode, they discuss the search console help center, which Josh specializes in. He has been...
by admin | Feb 3, 2023 | Other Tips
In this episode of “SEO Fairy Tales,” Ruth Mesfun, a software engineer at Zillow, discusses an interesting technical SEO case study. She found that the product pages on their website were experiencing a high drop-off rate, leading to a decrease in SEO....
by admin | Feb 1, 2023 | Advertise Online, Other Tips
As any digital marketing agency in Auckland will tell you, cost-per-click (CPC) is a major concern for businesses looking to advertise online. The good news is, there are a few simple strategies that can help you get the most out of your CPC spend. Here are 5 tips to...
by admin | Jan 28, 2023 | Other Tips
In this episode of SEO Fairy Tales, Jason Stevens, who works in SEO at Google, shares a story about a product team that reached out for an audit. After conducting the audit, they noticed that the site was getting “no information available for this site” snippets for...
by admin | Jan 3, 2023 | Advertise Online
When it comes to CPC (Cost-Per-Click) campaigns, there are a lot of factors that go into making them successful. If you're based in Auckland and looking to optimise your CPC strategy, here are a few tips to help you out. First and foremost, you need to make sure that...
by admin | Jan 3, 2023 | Other Tips
In this episode of Google Search News, John Mueller and Lizzi Sassman discussed the revamp of Google's Webmaster Guidelines, which are now called the Search Essentials. The Search Essentials include the technical requirements, spam policies, and best practices for...
