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Snapchat For Business – Coming To The Mainstream

by editor editor | Mar 25, 2016 | Advertise Online

A year ago, or even six months ago, Snapchat was just a tiny blip on the radar of most marketers and entreprenerus. In fact, even that might be generous; many people who weren’t in Snapchat’s hyper-engaged teen and young adult demographic may not have even...

Avoid False Guru Status to Boost Credibility

by editor editor | Mar 20, 2016 | Advertise Online

Want to know what one of the fastest ways to kill your credibility is? To pretend to have it when you don’t. It’s an unfortunate reality, but the landscape of online marketing has been invaded over the past decade by those claiming to be experts in things...

How To Use “Help A Reporter Out” For Your Blog Or Brand

by editor editor | Mar 15, 2016 | Advertise Online

Ever heard of popular PR and journalism tool “Help A Reporter Out”? If you’re not acquainted but you have a brand or expertise to market, this quickstart guide will give you the basics. At its core, Help A Reporter Out, or HARO, is a platform to help...

Using “Help A Reporter Out” To Find Experts

by editor editor | Feb 20, 2016 | Advertise Online

Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO...

Why You Should Break Away From Title Conventions In 2016

by editor editor | Feb 15, 2016 | Advertise Online

How many times have you read a lame “5 Ways to Improve Your Bottom Line!” title, clicked through, and the been disappointed to find the same old generic, rehashed information on the other side? If you roll your eyes whenever these titles come up in your...
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