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How To Use “Help A Reporter Out” For Your Blog Or Brand

by editor editor | Mar 15, 2016 | Advertise Online

Ever heard of popular PR and journalism tool “Help A Reporter Out”? If you’re not acquainted but you have a brand or expertise to market, this quickstart guide will give you the basics. At its core, Help A Reporter Out, or HARO, is a platform to help...

Using “Help A Reporter Out” To Find Experts

by editor editor | Feb 20, 2016 | Advertise Online

Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO...

Why You Should Break Away From Title Conventions In 2016

by editor editor | Feb 15, 2016 | Advertise Online

How many times have you read a lame “5 Ways to Improve Your Bottom Line!” title, clicked through, and the been disappointed to find the same old generic, rehashed information on the other side? If you roll your eyes whenever these titles come up in your...

The Elements Of A Successful Content Marketing Piece

by editor editor | Feb 10, 2016 | Advertise Online

Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more...

4 Free Internet Marketing Tools You Should Already Be Using

by editor editor | Feb 5, 2016 | Advertise Online

Software tools that help marketers pop up every single year, and now at a far more rapid pace than ever before. Luckily more and more of these tools are taking on a freemium approach, meaning that marketers have access to better tools without spending much (or...

The 10 Ways Marketing Will Change In 2016: Part 2

by editor editor | Jan 30, 2016 | Advertise Online

In part one of this series, we took a look at the first five predictions for changes to marketing trends in 2016. Many of our first half of the list focused on changes in tone of voice and public perception approach, let’s check out some other angles in the next...
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