by editor editor | Apr 30, 2015 | Marketing, sales, seo, social media
I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social...
by editor editor | Apr 29, 2015 | Design, Google Tips, Marketing, mobile, Responsive Website, sales, seo
With the coming of the mobile revolution being heralded for years, it seems we’re finally here (even though it came in with a whimper, more than a bang). With that said, it’s now critical that every marketer that wants to stay competitive be not only findable, but...
by editor editor | Apr 25, 2015 | Blog, content, Marketing, sales
As internet marketers, we have many curses thrown upon us each day, but none so heavy as the one most of us don’t even take into consideration, The Curse of Knowledge. The Curse of Knowledge is a simple theory that makes a whole lot of sense when you finally learn...
by editor editor | Apr 20, 2015 | Blog, content, Marketing
Since Google is cracking down on website scraping (even though Google is the biggest website scraper out there giving viewers condensed content scraped from other sites right in a box at the top of SERPs), the ‘how to’ article has become a bit of a taboo. In reality,...
by editor editor | Apr 15, 2015 | Blog, content, fresh content, Marketing
In this content heavy market, blogs and reviews likely drive a large chunk of traffic to your site and sales from it. Unfortunately, this also means writing (or outsourcing) a steady stream of blogs for your website, which means you are working with limited resources....
by editor editor | Apr 10, 2015 | Blog, call to action, content, copywriting, ecommerce, Marketing, sales
The last thing we want to hear from our leads is one simple word: No. No is the death of a sale, the end of a funnel, the loss of a lead. So while it might seem pretty obvious that you want to give your leads more chances to say yes, some internet marketers don’t...
by editor editor | Apr 5, 2015 | Blog, content, copywriting, ecommerce, Marketing
Content marketing is bigger than ever so that means tons of articles and blogs are going up and being shared each and every day. With social media being such a large part of the virality equation, we all know the importance of a good headline. But with click-baiting...
by editor editor | Apr 1, 2015 | Blog, event, sales, webinar
If we’ve learned one thing as online marketers it’s that perception is everything. This isn’t a ballpoint pen I’m trying to sell you, it’s the tool that will unlock your earning potential when you sign your name in the right place. That isn’t a towel, it’s the...
by editor editor | Mar 25, 2015 | Blog, copywriting, landing page, Marketing, Motivational, sales
Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s...
by editor editor | Mar 20, 2015 | Blog, call to action, Marketing, sales
The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sing Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are...