The Power of Pain

Let’s talk about human nature for a second. If I were to offer you a succulent, moist, still warm-from-the-oven piece of triple chocolate cake… …while simultaneously slamming my heel into your toes… …which one would you notice? Which one would you react to? And which...
The Secret Copywriters NEVER Tell You

The Secret Copywriters NEVER Tell You

The Secret Copywriters NEVER Tell You It’s all about fancy copywriting and Jedi mind tricks to make the sale with your copy, right? After all, that’s what most copywriters will tell you. However, at least half the battle is won via selection of your audience, rather...