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Making it Hard to Say No Gets More Yeses in Marketing

by editor editor | Apr 10, 2015 | Blog, call to action, content, copywriting, ecommerce, Marketing, sales

The last thing we want to hear from our leads is one simple word: No. No is the death of a sale, the end of a funnel, the loss of a lead. So while it might seem pretty obvious that you want to give your leads more chances to say yes, some internet marketers don’t...

Make Your List Come to You with Recurring Content Events

by editor editor | Apr 1, 2015 | Blog, event, sales, webinar

If we’ve learned one thing as online marketers it’s that perception is everything. This isn’t a ballpoint pen I’m trying to sell you, it’s the tool that will unlock your earning potential when you sign your name in the right place. That isn’t a towel, it’s the...

Three Enormously Bad Landing Page Copy Techniques

by editor editor | Mar 25, 2015 | Blog, copywriting, landing page, Marketing, Motivational, sales

Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s...

Making Your Call To Action More Actionable

by editor editor | Mar 20, 2015 | Blog, call to action, Marketing, sales

The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sing Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are...

Tuning Up Your Marketing Strategies for More Effective Returns

by editor editor | Mar 10, 2015 | Competition, Marketing, sales

A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a...

Why Every Business Should Be Linked In To LinkedIn

by editor editor | Feb 15, 2015 | Linked In, linkedin, Marketing, sales

When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the...
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