Let’s talk about human nature for a second. If I were to offer you a succulent, moist, still warm-from-the-oven piece of triple chocolate cake… …while simultaneously slamming my heel into your toes… …which one would you notice? Which one would you react to? And which...
Your target market must be small enough that the resources you’re able to commit will have a big impact. Imagine carrying the heaviest rock you can hold and dropping it into a small pond. The splash would be huge, loud and noticed by anyone around, and the ripples...
Understanding modern behavior is the reason that all marketing companies make millions – they research people’s greatest fears, wants, desires and motivations and based on that, they develop a product (whether useful or not) and sell it to us knowing that we will be...
Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the...
Often, people begin their online marketing efforts as a part time gig, with the transition of moving as soon as possible to fulltime self-employment. Unfortunately, as time goes on, far too many people find themselves exactly where they started out: Coming home from a...
When people decide they want to start off blogging or creating any kind of content for their business, they’re likely to come across guest blogging as a strategy fairly quickly. Guest blogging involves getting a guest spot on someone else’s website and...
