There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche. And this is great advice – I offer it myself and follow it all the time. But… you know how I...
Ten years ago, and certainly 15, this discussion would have been laughable. It’s the ‘debate’ between building a business and just raising money. Of course, anyone raising money will tell you that they’re actually building a business, and much of the time it’s true,...
Email marketing is a bit of an odd duck: As other marketing channels have seen a distinct rise and fall in the face of social media and new communications technologies, email marketing still remains effective. In fact, despite all of our new ways to communicate,...
Email marketing is still as relevant today as it was 10 year ago, but, like most things, approaches have had to be evolved in order to remain effective. No place is this more true that with opening rates, in which marketers evaluate how often their email...
For years, people in the tech industry have been predicting (or lamenting) the death of email as a form of communication. “Kids don’t use email anymore.” “There are better, faster and more effective ways to interact with other people, such as...
