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Making it Hard to Say No Gets More Yeses in Marketing

by editor editor | Apr 10, 2015 | Blog, call to action, content, copywriting, ecommerce, Marketing, sales

The last thing we want to hear from our leads is one simple word: No. No is the death of a sale, the end of a funnel, the loss of a lead. So while it might seem pretty obvious that you want to give your leads more chances to say yes, some internet marketers don’t...

Two Blunt Ways to Get More Clicks through Your Headline

by editor editor | Apr 5, 2015 | Blog, content, copywriting, ecommerce, Marketing

Content marketing is bigger than ever so that means tons of articles and blogs are going up and being shared each and every day. With social media being such a large part of the virality equation, we all know the importance of a good headline. But with click-baiting...

Are You Testing your Unique Selling Propositions Enough?

by editor editor | Mar 1, 2015 | Blog, content, ecommerce, Marketing, Unique Selling Propositions, usp

Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important...
Reaching the 24-Hour Customer – Dealing with The Plugged-In Consumer

Reaching the 24-Hour Customer – Dealing with The Plugged-In Consumer

by admin | Dec 4, 2014 | Design, ecommerce, landing page, seo

There used to be a set schedule for internet marketers that despite a few tweaks here and there, was pretty much universal. You knew that emails should go out with the proper timing so that come Monday morning, they were at the top of a person’s inbox as they slid...

5 Tips for a Successful Holiday Email Marketing Campaign

by editor editor | Nov 25, 2014 | Blog, ecommerce, Marketing, sales

With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to...

8 Basic E-commerce Terms Every Online Entrepreneur Should Know

by admin | Jul 18, 2014 | ecommerce

E-commerce is a major part in the lives of many entrepreneurs, and almost everyone with internet access has at the very least visited an online shop once, if not purchased something from it. Thus there are a few basic terms that really everyone should know –...
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