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Your 2015 Holiday Content Marketing Checklist

by editor editor | Dec 2, 2015 | Blog, content, ecommerce

Targeted content is key for success in internet marketing, and there’s no other time quite like the holiday season for creating time-targeted content. Consumers spend with reckless abandon during the holiday season, so if you aren’t creating content specifically...

Why Surveys Are The Next Big Thing In Business

by editor editor | Nov 9, 2015 | copywriting, ecommerce, Marketing, sales, survey

Admittedly, I know this title might provoke some head scratching at first: “SURVEYS?! How are boring old surveys going to all of a sudden become some major player in business?” And I’m so glad you asked. Feedback-based marketing is nothing new. Everyone knows, or at...

Three Emotional Triggers to Drive Sales with Words

by editor editor | Nov 5, 2015 | copy writing, copywriting, ecommerce, Marketing, sales

The reasons we buy things vary greatly from person to person. For one, the need to fix a leaky roof might be the most immediate need in their life. To another, a new flat screen TV may seem like a necessary update to keep up with all that the entertainment world has...

Copywriting Toolbox: The ‘Foot in the Door’ Technique

by editor editor | Aug 24, 2015 | content, copywriting, ecommerce, inter, Marketing, sales

Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin...

Redeveloping the Headline – How to Generate and Narrow Down Headline Ideas

by editor editor | Jul 25, 2015 | Blog, copy, ecommerce, Google Tips, headlines, Marketing, sales

Ever wondered how professional copywriters, ad agency creatives, and online marketers arrive at killer headlines that draw readers in and have them pulling out their wallets like nobody’s business? Wonder no more, because today, we’ll be taking a look at exactly how...

Give Before You Take – A Brief Exploration of Value in Internet Marketing

by editor editor | Jul 5, 2015 | Blog, ecommerce, Marketing, Motivational, sales

Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of “value.” The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of...
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