by editor editor | Jun 5, 2016 | Blog, copywriting, sales
It happens all too often: You stumble upon a product to promote, or someone’s personal website and it looks like it was created in 1999. You cringe and move on, and you know what sucks for that person? Their potential buyers and leads do as well. Everyone may think...
by editor editor | Mar 30, 2016 | Blog, content, copywriting, Marketing, social media, viral
Content marketing is nothing new, and while it's going to evolve into new formats and platforms throughout 2016, as it always does, but it's definitely not going anywhere. If anything, more and more people will jump on board, especially as more traditional ad formats...
by editor editor | Mar 15, 2016 | Blog, copywriting, Marketing, tips
Ever heard of popular PR and journalism tool “Help A Reporter Out”? If you’re not acquainted but you have a brand or expertise to market, this quickstart guide will give you the basics. At its core, Help A Reporter Out, or HARO, is a platform to help connect...
by editor editor | Feb 15, 2016 | Blog, content, content ideas, copy writing, copywriting, Marketing, tips
How many times have you read a lame “5 Ways to Improve Your Bottom Line!” title, clicked through, and the been disappointed to find the same old generic, rehashed information on the other side? If you roll your eyes whenever these titles come up in your Facebook feed...
by editor editor | Feb 10, 2016 | Blog, content, content ideas, copywriting, Marketing, writing
Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more...
by editor editor | Jan 18, 2016 | Blog, content, content ideas, Content is King, copywriting, Google Tips, Marketing
So you’ve churn out a stellar blog post. I mean a real whopper, something that will make people say, “wow, I’ve never thought of it like that!” Packed with data, case studies, and references, written with the eloquence of a modern day Shakespeare, your article is...
