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Making it Hard to Say No Gets More Yeses in Marketing

by editor editor | Apr 10, 2015 | Blog, call to action, content, copywriting, ecommerce, Marketing, sales

The last thing we want to hear from our leads is one simple word: No. No is the death of a sale, the end of a funnel, the loss of a lead. So while it might seem pretty obvious that you want to give your leads more chances to say yes, some internet marketers don’t...

Making Your Call To Action More Actionable

by editor editor | Mar 20, 2015 | Blog, call to action, Marketing, sales

The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sing Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are...

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