by editor editor | Apr 5, 2015 | Blog, content, copywriting, ecommerce, Marketing
Content marketing is bigger than ever so that means tons of articles and blogs are going up and being shared each and every day. With social media being such a large part of the virality equation, we all know the importance of a good headline. But with click-baiting...
by editor editor | Apr 1, 2015 | Blog, event, sales, webinar
If we’ve learned one thing as online marketers it’s that perception is everything. This isn’t a ballpoint pen I’m trying to sell you, it’s the tool that will unlock your earning potential when you sign your name in the right place. That isn’t a towel, it’s the...
by editor editor | Mar 25, 2015 | Blog, copywriting, landing page, Marketing, Motivational, sales
Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s...
by editor editor | Mar 20, 2015 | Blog, call to action, Marketing, sales
The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sing Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are...
by editor editor | Mar 15, 2015 | Blog, Marketing
So now that the ice bucket challenge craze has died down, and we’ve had a few minutes to not be frightened by every video we see of our friends and family pouring water on their heads lest they say our names, it’s time to analyze the social phenomenon. As any...
by editor editor | Mar 1, 2015 | Blog, content, ecommerce, Marketing, Unique Selling Propositions, usp
Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important...
