by editor editor | Mar 20, 2016 | Blog, Marketing, tips
Want to know what one of the fastest ways to kill your credibility is? To pretend to have it when you don’t. It’s an unfortunate reality, but the landscape of online marketing has been invaded over the past decade by those claiming to be experts in things that they,...
by editor editor | Mar 15, 2016 | Blog, copywriting, Marketing, tips
Ever heard of popular PR and journalism tool “Help A Reporter Out”? If you’re not acquainted but you have a brand or expertise to market, this quickstart guide will give you the basics. At its core, Help A Reporter Out, or HARO, is a platform to help connect...
by editor editor | Feb 20, 2016 | Blog, Google Tips, Marketing, tips
Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO...
by editor editor | Feb 15, 2016 | Blog, content, content ideas, copy writing, copywriting, Marketing, tips
How many times have you read a lame “5 Ways to Improve Your Bottom Line!” title, clicked through, and the been disappointed to find the same old generic, rehashed information on the other side? If you roll your eyes whenever these titles come up in your Facebook feed...
by editor editor | Feb 10, 2016 | Blog, content, content ideas, copywriting, Marketing, writing
Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more...
by editor editor | Feb 5, 2016 | Blog, tools
Software tools that help marketers pop up every single year, and now at a far more rapid pace than ever before. Luckily more and more of these tools are taking on a freemium approach, meaning that marketers have access to better tools without spending much (or...
